EnglishKEY OBJECTIVES
- Understand the digital landscape in China
- Learn about post-COVID trends and innovation factors
Description
This course showcases fundamental innovation factors and key drivers, as well as new digitalisation trends across industries and consumers in a post-pandemic world.
Learn how Baidu, Alibaba, and Tencent (BAT) lead digitalisation in China with their expansive technology ecosystems, and find out what are some of the key things that international startups expanding to China should be aware of in a post-COVID world.
SPEAKER PROFILE
Joy Pan is the Senior Acceleration Manager at XNode working with startups, scale-ups and corporates on innovation. She leads the Global Innovation Alliance (GIA) programme helping Singapore technology companies with their go-to-market strategies in China, and also works on other cross-border market expansion programmes with countries such as Russia, Brazil, and South Korea across multiple industries.
Before she joined XNode, Joy spent 6 years in higher education designing and delivering learning expeditions for overseas students and supporting MNCs in understanding China’s business and innovation landscape.
