EnglishKEY OBJECTIVES
- Understand why validation is important and how to do it
- Learn how to structure customer interviews and build validation roadmaps
Description
This course showcases the importance of the customer validation process in identifying customer segments and understanding their needs.
The course will also touch on how to structure a step-by-step customer interview process as part of the customer development framework, as well the use of empathy and user journey mapping in a validation canvas.
SPEAKER PROFILE
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Lei Niu is the Vice President and Head of Innovation at XNode. As an experienced innovation professional, he has worked with SAP, Foxconn, Osram, Continental, Unilever and more MNCs to create their internal innovation acceleration programmes, developing go-to-market strategies for new products and services. Lei has also worked with companies like BMW, Sodexo and Merck to scout for external startups and scale-ups to collaborate with corporates and co-create new POCs to solve business challenges and explore new potential markets.
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