EnglishKEY OBJECTIVES
- Understand the evolution of WeChat as a product
- Learn how businesses can leverage on WeChat functions, including WeChat Pay, Official Account, Mini Programmes, and Social Advertisements
Description
This courses showcases an overview of WeChat and its evolution as a product.
The course also touches on how B2B and B2C companies can leverage on WeChat functions for customer profile analysis, helping you understand post-pandemic usage trends and providing insights to best practices for doing business via WeChat.
SPEAKER PROFILE
Emily Xu is the Programme Director in charge of innovation programmes at XNode. As part of this role, she has led the Foxconn Innovation Programme, New World Development Greater Bay Area (GBA) Accelerator Programme, and Intel GrowthX Accelerator Programme.
Emily holds a Master of Science in International Relations from the University of Bristol, United Kingdom. As a Shanghainese, Emily also works as the China Representative for Green initiatives, a social enterprise working on urban sustainability.
