EnglishKEY OBJECTIVES
- Learn how DJI managed to identify and satisfy the right customer market segment
- Understand why and how DJI pivoted from a B2B to B2C market
- Learn how DJI maintains its leading advantage after creating the B2C market for drones in China
Description
Da-Jiang Innovations (DJI) is a Chinese drone manufacturer and the world's leader in creating and marketing consumer unmanned aerial vehicles.
This course showcases DJI's beginnings, and introduces DJI’s local competition in China. Learn more about why DJI pivoted its business and how it shifted its market focus from B2B to B2C before re-focusing on B2B once more.
SPEAKER PROFILE
Lei Niu is the Vice President and Head of Innovation at XNode. As an experienced innovation professional, he has worked with SAP, Foxconn, Osram, Continental, Unilever and more MNCs to create their internal innovation acceleration programmes, developing go-to-market strategies for new products and services.
Lei has also worked with companies like BMW, Sodexo and Merck to scout for external startups and scale-ups to collaborate with corporates and co-create new POCs to solve business challenges and explore new potential markets.
