EnglishKEY OBJECTIVES
- Get introduced to the golden rules of engagement with corporates in China
- Understand the decision making process and the challenges
- Learn from real-world case studies
Description
This course will take you through the rules of corporate engagement in China and includes tips for engaging with multinational corporations (MNCs), state-owned enterprises (SOEs), and privately-owned enterprises (POEs).
Learn how to engage with SOEs and understand the different classification types of SOEs in China. The course also touches on what to expect in the initial engagement and proposal process, and provides a sample proposal illustration for learning.
SPEAKER PROFILE
Luuk Eliens is a Partner at XNode. He is a seasoned business leader and entrepreneur with a demonstrated track record in innovation and technology across multiple industries and continents. He has vast experience with innovation from inception to product launch and has guided hundreds of startups and corporate clients towards growth and investment.
As a venture builder, Luuk has helped build new ventures in industries including Semiconductors, Enterprise Software, MedTech, New Retail, Automotive and Smart Manufacturing. Relevant technology areas include Artificial Intelligence, Big Data, Edge Computing, and Smart Sensors.
Luuk is also the Founding Managing Partner of Singapore Deep Tech Alliance, an impact-driven deep-tech venture builder that brings together entrepreneurs and technical talents to take advanced technologies to market in 9 months, with the goal of driving environmental sustainability through Industry 4.0.
