EnglishKEY OBJECTIVES
- Understand macro market research topics
- Learn about available market research tools
Description
This course showcases the various macro-market research approaches and how to identify your market scope through fundamental market size metrics – Total Available Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM).
The course also touches on the various market research tools available for you to leverage on.
SPEAKER PROFILE
Lei Niu is the Vice President and Head of Innovation at XNode. As an experienced innovation professional, he has worked with SAP, Foxconn, Osram, Continental, Unilever and more MNCs to create their internal innovation acceleration programmes, developing go-to-market strategies for new products and services.
Lei has also worked with companies like BMW, Sodexo and Merck to scout for external startups and scale-ups to collaborate with corporates and co-create new POCs to solve business challenges and explore new potential markets.
